About this Masterclass

Personalisation at scale has always been seen as the silver bullet to successful outbound sales strategy. However, we’re also noticing  a trend that sees buyers responding more to sellers that move beyond personalisation.

This hands-on session will demonstrate a fresh approach to executing your Outbound plan, one that starts more conversations, empowers your team of sellers and has buyers eager to engage.


Key topics that will be covered in this masterclass:

  • Has personalisation failed and how can it redeem itself?

  • Why we need to SLOW our outreach down in order to SPEED up results.

  • The Outbound Calling Framework

  • Flip your Sales Mindset Switch

Key takeaway:

You’ll be able to establish your own outbound calling model you can use to be more effective when engaging with your future customers. Also, learn to flip your mindset and switch on to prospecting on demand.

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Meet your instructors

Mark McInnes

Mark McInnes

Author of Tactical Pipeline Growth, Host of the Best Of Sales Skills Podcast, Founder of Sales-Development as a service,

Mark lives and breathes prospecting, outbound selling, and new business.

Sheldon Brady

Sheldon Brady

Sales Manager APAC, Aircall

Sheldon understands the power of personalisation in generating new business and ensures this philosophy is embedded in his team at Aircall


Moving Beyond Personalisation in Prospecting

Join this live masterclass exclusively brought to you by Aircall and HubSpot.